Case Studies – Do It Yourself Social Media Marketing for Business

Situation: Many of the businesses I work with are on a budget and are watching all of their expenses. One of the items they believe they can do themselves or at least get started doing themselves is the social media marketing. This involves using a  combination of the available social media networks like LinkedIn, Facebook, and Twitter. These should be used as a combination of professional and … [Read more...]

A Great way to Introduce Yourself

Whenever you introduce yourself, the person you meet is not the most important audience. You are the most important audience. Here's why. I like to ride bicycles. I'm not super fit. And I'm not super fast. But I like riding, and in weak moments occasionally even think of myself as a "cyclist." So occasionally I ride in mass participation events like gran fondos. The average participant tends … [Read more...]

Disaster Happens, How to Protect Your Business

Disasters can strike at any time, which is why having a disaster recovery plan can mean the difference between a small business going under or staying afloat. Whether it’s a hurricane, tornado, earthquake, wild fire or any other natural or manmade disaster being prepared will enable you to get your business back up and running smoothly and quickly. Read … [Read more...]

Network Like A Warrior: How To Choose The Best Cincinnati Networking Event To Attend

February is Warrior Networking month and much like the famous generals and leaders of wars fought before us, choosing the best networking event to attend is like preparing for battle: Choosing the right battle plan and grounds can win you a sweet victory. Choosing the wrong tools and underestimating your environment can lead you to defeat. Your selection of networking circles and groups is one … [Read more...]

I’ve Won My First Bid As A Government Contractor, Now What?

As we’ve mentioned several times in the past, winning that initial contract is only the first step in a long line of labyrinth-type requirements and regulations. Your new job could quickly become your last if you don’t carefully play by all the rules. Compliance and performance are the key areas you should pay attention to. In addition, it’s wise to appoint a company liaison between the … [Read more...]

Visibility 101: Becoming A Government Contractor

Last week, we talked about a few of the first steps to becoming a government contractor. As we mentioned, it all begins with making yourself visible. Patience, time and dedication are necessary to navigate the steps required, so get ready for the preparation work. Don’t skip over the vital step of strengthening your online presence. It’s a hefty list of tasks to complete, but important if you … [Read more...]

Wanted: 3 ZERO COST Benefits To Give Your Employees

In today’s economy, it’s harder than ever to find exceptional talent. Of course, finding talent is only half the battle. Keeping those good employees is the hard part. You offer the usual small business benefits, raises and perks- some more expensive than others. But the economy is testing your patience, requiring that you find creative ways to retain those rock stars. But how, exactly, can you … [Read more...]

Have You Hired Professionals to Work For Your Business?

All businesses need some type of professional service provider for the running, recording, or reporting of their business. Your CPA records your year for the IRS, your HR department keeps your employees records, and you keep your head above water while everyone else works for you. But do they really? … [Read more...]